Towards a sustainable business model for mobile learning services

In today`s mobile world, people demand access to learning materials and courses anytime and anywhere. There is a high market potential for m(obile)-learning services, but the mere existence of such services does not mean market readiness. Added values of m-learning services are necessary to attract new users. Mobile technologies both expand and constrain the practicability of value-based mlearning. Existing evaluation systems primarily focus a didactical or a technical point of view. This study utilizes the design science paradigm to address the design of an m-learning application that meets the needs of users and augments their willingness-to-pay so that suppliers can bring it to market sustainability. The results of an extended technology acceptance model (TAM) based evaluation shows that user acceptance and willingness-to-pay for m-learning is driven by the special exploitation of didactic added value of m-learning content and a technologically adopted implementation of mlearning applications.